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Volume 3, Issue 12

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High Style, Low Budget: I've Got You, Baby

Founders of Famous Lolita Brand Chat with SB


Doll-like and draped in lace, the fashions of Baby, The Stars Shine Bright has become one of the biggest names in lolita style worldwide. Founded in 1988 by Akinori Isobe in collaboration with his wife Fumiyo, the label (also known as Baby or BTSSB) expanded last year to include a pirate-themed line (Alice and the Pirates), and opened a store in Paris. Rumor has it that a US branch is not far behind! SB recently had a chance to chat with the powerhouse couple.

"High Style, Low Budget: I've Got You, Baby" has been edited for shojobeat.com; the complete article appears in the December 2007 issue of Shojo Beat Magazine.

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